RIM company recently launched in Indonesia market with customized features smart phones, received by the market, the company launched sales of BlackBerry in Indonesia last year, an increase of 400% market substantially. Market analysts pointed out that the smart phone market, reflects the prosperity of the country's mobile phone market, the differentiation of consumer groups, had previously been occupying the mobile phone market, Nokia is facing an embarrassing situation, a large number of traditional phone Nokia Nokia phone users begin to replace for the BlackBerry smart phones.
International Data Corporation analyst Cai Fang Yang said that in the first 2 months of this year, RIM sold in Indonesia, about 26 million BlackBerry smart phones, BlackBerry and even considered a status symbol.
Market analysts point out that to promote the success of BlackBerry in Indonesia, the most important factor in its relatively low cost.
Currently, RIM has with the local six carriers have established close cooperative relations, the local telecom operators in order to attract mainstream consumers, who earlier in order to reduce 50% of the price promotion BlackBerry.
Also claimed that at present, Facebook popular in Indonesia, the country, the local telecommunications consumers a mobile phone has Internet access as a key purchase factor, thus contributing to the prosperity of the country the smart phone market.
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